The Impact of the Quality of Services Provided by the Decent Life Initiative in Achieving Customer Satisfaction in the Rural Environment

Document Type : Original Research

Authors

1 Institute of Graduate Studies and Environmental Research in Al-Bustan, Damanhour

2 Faculty of Commerce, Damanhour University

3 Faculty of Science, Damanhour University

4 Faculty of science, tnta university

Abstract

   This research aims to measure the quality of postal services and customer satisfaction from the Decent Life initiative in the rural environment and the extent of the relationship of its standards (tangibility, reliability, responsiveness, empathy) to customer satisfaction. Through which judgments can be issued, and the research problem lies in the level of quality of services provided by the Post to its customers? What are the characteristics and advantages of these services in the light of a decent living initiative? And how can access to provide high-quality postal services?
Then, to what extent can the quality of the postal service be considered an entry point to increase the competitiveness of its counterparts in rural areas? In the field research, a random range of (500) individuals was analyzed, and it was found through the evaluation indicators that differ from one customer to another, and that the quality of service works to achieve customer satisfaction, and some proposals were presented, the most important of which is to complete transactions through a visit, Mobile mail cars, non-discrimination between customers and frequent wasta

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